Draft intro — edit before publishing
For decades a business banked where its main account lived — and stayed there, half-locked in, because moving money between banks was slow and painful. Multibank was our answer: manage every account, at any bank, from one dashboard.
This is the product story behind that decision. Why the “one bank, one cage” model survived so long, what changed in 2019, and how we turned a compliance-heavy integration into a feature entrepreneurs actually wanted to use.
I walk through the bets we made — which integrations to build first, how we framed the value so it didn’t read as “yet another aggregator”, and what we learned shipping it inside a bank rather than against one.